Motion Graphic for Environmental Awareness

In this frame-by-frame motion graphic, hand-drawn images are choreographed to inform and persuade the public about the issue of waste management, promoting recycling as the alternative. By focusing on a negative narrative structure, my goal was to make the grave reality of this issue tangible for viewers, reminding them that if this issue continues unchecked, there is no going back. This focus makes the advocation for recycling in the PSA stronger as it serves as the positive alternative for this somber problem. 

Click on the image below to view the motion graphic: