Booklet and Poster Proposal for an Exhibit Design
After visiting an exhibition at my local science museum for an assignment, I was tasked with designing a proposal for a new design for the exhibit. The goal was to entice and educate visitors by making the elements of motion and interactivity top priority in the design. I started out by observing the venue’s current style of imagery, color usage, font choice, and type treatment of the exhibit’s signs, banners, and informational graphics. It was apparent that this cave exhibit lacked moving and interactive elements to actively engage visitors, so I decided to improve upon these elements while reworking the exhibit’s style into the new design. I thought the color choices of grays and blacks with an accent of bold orange worked well for the tone of the exhibit, so I reworked that into the design as well as incorporating triangular shapes to represent the mountainous, rocky caves that the exhibit explored.
Design proposal presented as: 9” x 7” booklet & 30” x 40” poster
Additionally, I designed the space of the exhibit to appear more like a cave environment. Within this space, the incorporation of a touchscreen that controls a large interactive screen displaying cave facts and images makes this exhibit more dynamic. Along with this screen, interactive elements are introduced through peep holes that house replicas of cave-dwelling creatures and a touchscreen dedicated to these creatures and their environments. Crafting storyboards to represent the interactive and kinetic elements on the screens, I focused on establishing visual contrast and hierarchy. I also considered how elements were introduced, transitioned, and ended on the screens as well as paying attention to how elements moved across space and interacted with the frame edges and each other.
The three major components of the new design included:
static images and type designed to work within a physical space (i.e., walls, floor, ceiling, standing partitions)
moving kinetic images and type (animation) showing motion, change, and transitions between categories of information
interactive components that rely on user behaviors to show and transition between image and text information within kiosks, video walls, floor or table projections, standing or hanging screens
